Making things better by making things different


What’s the difference between change and innovation? Many people define Change as stuff happening to them, that they don’t necessarily want to happen. Innovation on the other hand, is you driving the change. It’s about looking at ideas and wondering how they could be better.

There has been a huge degree of change in our industry, and this will only continue. Are you happy with the way things are, or do you have a desire or ideas to make things better? To drive innovation, it doesn’t matter how long you’ve been doing something, or how big you are. The important question is: Is it the smartest way to do this?

We’re not encouraging change for change sake, but exploring how to make things better by making things different. Most people love the first part: making things better. The challenge comes with making things different.